At Brand Ranch, we believe in a planning process that utilizes a “triangulation“ methodology designed to uncover key trends and insight from the three variables that will significantly affect your business model and brand.

Consumer – the ultimate decision maker, the consumer determines who wins and loses in the business world. Clearly defining and understanding consumer motivations (wants-needs), attitudes and behaviors will provide your organization key insights that will direct all your business actions.

Company – keeping your company culture, focus and brand personality in synch will be a key objective for all your executives and programs. To build a strong relationship with your customers you must present a “clear” and “concise” brand message at every consumer touch point.

Channel – your distribution partners are a reflection on who you are as a company. In many cases, these partners and associations have the greatest impact on delivering your brand promise. Consumers remember and embrace superior experiences, which will impact your brand loyalty. You must take control of the “total” relationship.

Now it’s time to take your brand to the marketplace. We will work with your existing partners to develop the most impactful and memorable tools, such as: brand identity, packaging, point-of-purchase materials, sales tools, internal/external training modules, targeted advertising, public relations, promotional partnerships, web site and data base management systems. Each element will be clearly defined—objective, strategy, tactical purpose, timeline and budget. These tools will be developed by channel and target audiences for maximum return on investment.

To ensure that we continue to gain market knowledge and insights, we will complete our planning cycle with a thorough tracking and evaluation of your programs. We will discover what strategies worked and what didn’t and how the market has evolved. That way your branding can become even more efficient and effective in future programs.