Bundled:

Brand Architecture

• Development
  – Mission, Vision, Core Competencies, Personality, etc.
• Strategy
  – Differentiation, Relevance, Positioning, etc.
• Implementation
  –Brand platform

Unbundled:

Consumer Trend Analysis

• All segments
  – Kids, Teens, Adults, Seniors, Ethnic

Consumer Insights

• Qualitative Research
  – Focus groups, One-on-one's, Dyads, Triads, Observational, etc.
• Quantitative Research
  – Attitude & Usage, Segmentation, etc.
• Ethnographic Research
  – Attitudinal, Behavioral, etc.
  
• Anthropological Research
  – User cultural dynamics
• Competitive Analysis
• Category/Channel Trends/Analysis

Brand Architecture

• Brand Naming/Design
  – Brand Identity
• Strategic Brand Positioning
  -Owning a word in the mind of consumers
• New Product Development
  – Brand Elasticity
  – Ideation Sessions
  – Process Management
  – Concept Testing
• Brand Education/Training
  – Living the Brand